Frank Ocean - Homer, the debut and Prada Collaboration

Frank Ocean, the enigmatic superstar, has unveiled his own independent luxury brand, Homer, and even hinted at a collaboration with Prada.

Our favorite mysterious icon, Frank Ocean, has finally revealed the nature of the secret project he is working on in a New York art studio. American luxury brand Homer - a name that stands for "carving history into stone" - debuts with a line of high-end jewelry and printed silk scarves.

The first collection, designed in New York and handmade in Italy, will be sold exclusively at the label's newly established New York boutique at 70-74 Bowery. The designs are whimsical and offer sophisticated versions of children's toys, influenced by "childhood obsessions" and "heritage as a fantasy."

As part of the launch of his premium Homer line, the ever-talented Frank Ocean proposed a partnership between the new brand and Italian fashion giant Prada. With its first line of premium jewelry and apparel, Homer aims to inspire and have fun.

Ocean, who became the face of Prada just over a year ago, featured Prada's eye-catching emblem on coats and bags in the virtual Homer catalog, which invites fans and shoppers alike to view the collection at homer.com.

Photo: Theo Wargo/WireImage


"Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all," Ocean said on Instagram. "This is three years in the making and there is so much I'm excited to share with you all strangers," he continued. "All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set it in stone."

In 2019, the singer wore a Prada jacket to the Met Gala, shamelessly ignoring the camping theme to support the Italian luxury brand instead. The style generated a thousand memes and a number of other Prada moments, with Ocean later appearing on the cover of GQ magazine in a Prada turtleneck sweater and then starring in the label's spring/summer 2020 campaign.

The artist confirmed the collaboration in an interview with the Financial Times, mentioning that "images of brightly colored jackets with the Prada logo flash past - a forthcoming collaboration with his close friend Miuccia."

In that interview, Ocean also expressed his admiration for the new Prada, which is now led by both the namesake designer and Raf Simons, about whom Ocean has previously sung. "It's a treat to see them play together and show us how they collaborate," he says. "I have had more conversations with Miuccia than Raf. I find her really warm and sharp-witted. She is so open-minded. Nothing about her feels jaded."

We expect to see a lot of celebrities dressed in Homer. Ocean's Instagram statement has (unsurprisingly) piqued the interest of everyone from Timothée Chalamet to slowthai, Evan Mock, Mowalola, Dev Hynes and many others.

Earlier this week, it was also revealed that Frank Ocean will be headlining Coachella 2023, marking the musician's first confirmed live performance since 2017. After previewing tracks at his PrEP+ club night in 2019, we hope to hear "Cayendo" and "Dear April" live.

Homer's first offering is a collection of Italian-made jewelry and silk scarves. The latter are made of 18-karat gold, recycled sterling silver and hand-painted enamel, as well as diamonds from Homer's state-of-the-art lab in America.

Photo: Tyrone Lebon


Some of Homer's pendants and scarves cost around $1,000, while the most expensive pieces run into four or even five figures. The "Sphere Legs High Jewelry Necklace," on the other hand, costs a whopping $1.89 million.

"I didn't want our effort to be any less expensive than Cartier," Ocean said of Homer's scope.

Many of Ocean's fans spent months before the announcement trying to decipher the mystery of Homer and trying to connect Ocean's passion for The Simpsons with themes from his previous albums. However, the name Homer is not derived from Homer Simpson, but from the famous Greek poet. So there you have it.

Ocean has this unique appeal because he's created a one-man home at the intersection of wide worldwide appeal and exquisite, specialized taste. He has billions of Spotify streams, but seems more interested in acquiring the ideal vintage Céline bag than dealing with the trappings of fame.

Establishing a new premium brand with jewelry may seem a bit far-fetched, but Ocean's personal ornamentation traced the evolving contours of masculinity in fashion. Ocean occasionally wore the garish, iced-out Jesus Pieces and Dookie Ropes that once defined the hip-hop look during the Channel Orange period.

As DIY companies and artisanal jewelers added beaded necklaces, diamond chokers, and dangly earrings to the menswear vocabulary (and luxury labels followed suit by introducing more delicate shapes for men), Ocean's jewelry taste softened and became more subtle.

In 2018, he shared a floral bracelet made of emeralds and pink diamonds on his Instagram story, sparking a flood of Depop knockoffs. He began wearing thin silver creoles and subtle cushion-cut diamond studs. On his 2019 GQ cover, he wore a sleek, custom ID bracelet that read "Feel Loved."

It turns out Ocean's interest in making jewelry may have been right under our noses all along. In the cover story, Vegyn, the co-host of Ocean's Blonded radio show, asks if he had any New Year's resolutions. "To be honest, I didn't do my previous one," Ocean replies. "My last one was self-decorating, and I haven't finished any of my jewelry, so I'm gonna carry that on to next year."

Ocean's goal of self-decorating has finally been achieved.

Channel Orange lovers are sure to be just as excited about the new Prada x Frank Ocean collaboration.