The Carters - Their Empire

When we think of successful musicians these days, two names come to mind. Jay-Z and Beyoncé. This is a couple that inspires millions of people around the world because they are successful and unique in what they do.

Jay-Z is an African American rapper who is admired all over the world and whose albums have sold millions of copies, is a musician who has become a businessman and has also stood out there because of his flair for success. In addition, he is also a record manager and songwriter. The list of his outstanding albums, for which he received a number of prestigious awards, is long. He was also the first rapper to be inducted into the Songwriters' Hall of Fame in 2017.

His wife Beyoncé is among the 100 glorious women who have shaped the past century, according to the Times. Beyoncé Giselle Knowles was born on September 4, 1981, in Houston, Texas. She has been practicing and honing her singing and dancing skills since childhood. The world-famous African-American singer, who, in addition to her activity as a singer, also demonstrates her talents as an actress and songwriter, shows what skill she has in her with 118 million records sold.

Jay-Z and Beyoncé married in 2008 and became the highest earning couple in the entertainment industry.

Photo: Mason Poole/Courtesy Tiffany

Both have individual achievements as well as their successful joint projects. Their joint net worth is estimated at $1.4 billion, which is certainly due to their versatile talents.

Beyoncé the current self-made multimillionaire, started when she was 9 years old. She formed a singing and rapping girl group known as Destiny's Child in 1990. After some successes, the girls parted ways because of their personalities and projects.

She then launched her solo music career, which became the linchpin of her professional life in the industry. As a singer, she landed big hits in the music industry.
In her solo album "Dangerously in love" from 2003, she proved her talent and creativity as a songwriter. This album also featured Jay-Z with a single that topped chart lists worldwide. In 2018, she collaborated with Jay-Z and produced the Grammy-winning album "Everything is Love."

She made her acting debut in the television movie "Carmen." She later starred in successful films such as "Austin Powers in Goldmember," "The Fighting Temptations" and "The Pink Panther."

She is successful not only in her singing and acting career, but also in the fashion industry. Together with her mother, she launched a modern women's fashion line called House of Deréon in 2005. In her business career, she has promoted products of many famous brands as an ambassador. She also worked with famous brands like Pepsi and cooperated with Tommy Hilfiger.

On the other hand, Jay-Z also has a long list of achievements to his credit.
Forbes estimates his net worth at more than a billion dollars.
In 1995, he began his flourishing music career when he founded his music brand, Roc-A-Fella Records.

After a year, Jay-Z finally released his studio album "Reasonable Doubt," which helped him gain the attention of critics worldwide.
After that, he released more albums that step by step built a ladder of success. Some of the albums are "The Black Album", "Watch the Throne" and "American Gangster".


In addition to the music industry, he has also achieved outstanding success in his business career. In 1999, he launched the clothing label Rocawear. In 2008, he also founded the entertainment company Roc Nation. He also took the helm of media streaming service Tidal in 2015. Once again, his versatility pays off.

Photo: Mason Poole/Courtesy Tiffany

Aside from their personal achievements, they have complemented each other in every way possible.

As a duo, they united under the name "The Carters." Even in this combination, they achieved great success with their releases, which included prizes such as the Clio Awards and the BET Hip-Hop Award.

Nowadays, it is impossible to imagine the entertainment industry without the Carters. Jay-Z and Beyoncé are now collaborating with an American luxury jewelry brand known for its leather goods and precious stones, Tiffany and Co. The Carters and some other celebrities are the new faces of this brand.


Beyoncé is the first black woman to wear the extravagant and precious Tiffany diamond in the new, "ABOUT LOVE" campaign. It includes a short film and the cover single Moon River by Beyoncé.
According to fashion magazine Harper's Bazaar, the company pledges to donate $2 million for the betterment of black colleges and universities.
People have high hopes for this collaboration.

So far, the Carters and the Tiffany & Co. brand have excelled in their businesses, so we can expect a great result from this lavish collaboration.