The successful cooperation goes into the next round: After the award of the Germany-wide manufacturing and marketing license of OREO sneakers, the integration of an exclusive conifgurator in the new OREO online store follows, where customers can create their personal design.
Born Originals and OREO's collaboration began back in March 2019, when founder Melvin Lamberty met Kai Thornagel from Mondelez international's Digital Sales division. Just a few months later, both brands launched their own OREO sneaker together, which was raffled off at the Oreo Pop-Up World in Cologne and on social media. The event also gave selected guests the opportunity to design their own "OREO x BO" sneaker.
After the great success of this campaign, both companies decided to further expand their collaboration. The awarding of the manufacturing and marketing license for Germany of OREO shoes to Born Originals in May 2020 laid the foundation for further collaborations.
These include the launch of the OREO online store (www.shop.oreo.eu), which took place in the same month, where customers can now win one of 20 exclusive sneaker pairs. In addition, in June 2020 in the same place will be a unique integrated, which gives customers the opportunity to create their own personal "Oreo x BO" design. Each shoe is produced in Portugal and finished by hand in Germany.
