Together with Hollywood actor Florian Munteanu, also known as "Big Nasty", Born Originals GmbH is launching a joint sneaker.
Sylvester Stallone, Michael B. Jordan, Dolph Lundgren, Chris Rock: for some time now, Würzburg native Florian Munteanu has been mingling with these names. For his new role in Marvel's 'Shang-Chi and the Legend of the Ten Rings', he is launching a joint campaign with Born Originals for the movie's release on September 2, 2021, which includes a sneaker featuring the Chinese characters for 'Big' and 'Nasty', as well as the 'Razorfist', based on his role in the film.
The first idea for a joint cooperation came after Sportscheck's "Made for More Award" ceremony in 2019, where Florian Munteanu, as laudator and Born Originals founder Melvin Lamberty, as award winner in the 'Creator' category, met for the first time. After the first exchange, they agreed that it should be a special cooperation. "We put a lot of work into the overall product. The cool design paired with an extra designed box for the sneakers is a highlight for all fans. To make it something very special, we decided to limit the number of pairs. At this point we would like to thank Florian and his team for the great cooperation", says Melvin Lamberty.
The release of the shoe is planned for the start of the film in early September 2021.