Born Originals Launches "Essentials" Collection

Hamburg - The northern German fashion and lifestyle company Born Originals will release its first clothing collection in May. In addition to tops, there will also be sweatpants as well as several accessories.

"After the last clothing drop was a while ago, we want to present something new to our community. The new collection should be permanently available for order and not bound to any season due to its simple design," says Melvin Lamberty, CEO of Born Originals GmbH. In addition to tops such as hoodies, T-shirts, windbreakers, college jackets, this time there will also be sweatpants, as well as caps and fanny packs. The cut of some products will also be new. "The lifestyle we embody will also be reflected in the clothing. Everything will have a looser and more relaxed fit than usual," says Lamberty.
The campaign video for the new line is currently being shot in Hamburg. Various models will embody the brand's message.
The new collection is scheduled for release on May 7. It will be available at bornoriginals.com.

 

Contact person:
Jan-Hendrik Keiser | +49 40 2285 2015 0 | jhk@bornoriginals.com