The German start-up Born Originals recently launched a new online tool: An innovative "sneaker configurator" is designed to enable every customer to create their very own personalized favorite shoe. There are hardly any limits to the artistic end product.
Whether worn with jeans, a summer dress or a suit, sneakers have become a permanent must-have in the fashion world. The young company Born Originals, which was founded by Melvin Lamberty in 2014, hits the nerve of the time with its hand-painted shoe designs and offers its customers unusual It-pieces of the highest quality. For the sought-after label, the next step is now something very special: a "sneaker configurator" in its own online store.
Become a designer yourself for once: From prefabricated patterns to the portrait of your own pet, the motifs selected in the configurator can still be so unusual. In connection with additionally colorable surfaces the customer can arrange itself so a singular Design. The creation is then applied to the shoe by professional artists using the finest craftsmanship. Customers can choose not only from the company's own high-quality models, but also from the most popular classics of the sneaker scene, such as the Nike Air Force 1, the Stan Smith by Adidas and the Vans Old Skool. The inclusion of collaborations with established companies such as Oreo are also ready in the starting blocks, which should allow brand fans limited-edition products from their favorite brands. After all, the focus is ultimately on the individuality of each customer, who can ultimately hold a high-quality one-of-a-kind item with that little bit extra in their hands.
The configurator has been available on the website bornoriginals.com since August 2019. Prices vary depending on the design, initials are also offered. The exclusive and artistic shoes are nevertheless always under 500 euros per pair with the highest level of customization.
