Anyone walking along Prinsengracht in the heart of Amsterdam from March 2 to 15 will come across the German fashion and lifestyle company Born Originals. For two weeks, they will occupy a pop-up store in the Dutch capital. "Many of our customers come from the Netherlands, which alone is a reason to test such a store here. Furthermore, Amsterdam offers numerous suitable pop-up spaces," says Born Originals founder Melvin Lamberty.
In addition to numerous sneakers, the new clothing collection will also be on display, including more leather goods to be added to the range. A live workshop is also planned, where attendees will have the opportunity to design their own sneaker. Due to its location in the Prinsengracht, which is one of Amsterdam's '9 Straatjes (9 Streets)' and thus one of the most frequented streets, Lamberty hopes for many visitors: "We are looking forward to many curious people and hope that we can use these two weeks to further spread Born Originals and our idea," Lamberty concludes.
The pop-up store will be open from March 2 to 15 at Prinsengracht 234, daily from 10am-6pm.