New York - Following the successful campaign from December 2019, there comes a new edition between Born Originals and German stock market specialist Markus Koch.
Expensive suit, tie, uncomfortable shoes. That's probably the prototype outfit most people have in mind when they think of stock exchange brokers. Markus Koch, stock market expert for n-TV, among others, is now proving for the second time in collaboration with Born Originals that it can be done differently. After the successful first campaign in December 2019, they decided to go into the second round in October 2020. While the first Wall Street sneaker was exclusively limited to 200 pairs back then, they now decided to take pre-orders in a two-week period to cater to everyone interested.
Based on the Born Originals Mid Top Sneaker, Born Originals & Markus Koch jointly developed a shoe where the details make the difference. For example, a course chart can be seen on each of the outer sides. Two bull and two bull patches each come with the shoe, including buy and sell patches that can be attached to the shoe To match, there are the long or short laces that can be used depending on the mood. Delivered is the exclusive sneaker in a shoe box, which was designed by American artist Caroleo to match the campaign.
"As with the first campaign last year, we are approaching this with optimism. The feedback we've received so far from Markus and his community confirms it," says Born Originals GmbH CEO Melvin Lamberty, who is open to further collaboration in the future: "I think it won't be the last campaign with Markus," Lamberty says with a wink.
The campaign launches in October with a two-week pre-order window. The official release date is December 15.